So What Is Web Evolution?
I get asked a lot for an elevator pitch explaining what I mean when I say “Web Site Evolution”. Though it doesn’t qualify as an elevator pitch this is what I typically tell people….
If you are in business in 2006 you almost undoubtedly have a website. In fact, you probably also have at least one blog and you may even be utilizing RSS to generate feeds so your users can get up-to-the-minute information on your company, your products and/or your services.
In most cases your current website – though it may have been professionally designed – grew organically from a couple of simple pages into what it is today – in many cases “this” is a confusing jumble of many disjointed and incongruent pages. While you may have spent some time thinking about its design early on you probably haven’t had a lot of time to do so since then.
That’s where I come in. My specialty is in Web Site Evolution. This is a process of reevaluating why your website exists, who it exists to serve and how well those users – most often your current and prospective customers – are being served. Once you and I have answered these fundamental questions I can Evolve your website into a unique, highly professional, appealing and usable extension of your brand and business.
This sounds pretty simple doesn’t it? In fact, it isn’t rocket science and, all things being equal, you could probably do it yourself. So why do you need me you ask? Reality is that all things aren’t equal and you are most likely caught up in the “can’t see the forest for the trees” scenario. You’ve been living with your existing site for quite a while now and it is difficult for you to diagnose problems and come up with elegant solutions.
Here is a before and after example of some work I just finished for NewsGator Technologies in Denver, Co. I was asked to head up the redesign/evolution of their marketing pages as well as their online application.
If you click on the images above you’ll see full sized versions. You can also go to http://www.newsgator.com to see the live site – and you can sign up for a free NewsGator account which I strongly recommend!!
The real power of a third person is that it isn’t someone who is looking at your website through the eyes of the person who designed and built it but through the eyes of your users. Which is a nice segue into the principles of Website Evolution.
